Blogger Bob's Secret Sauce - recipe revealed!

So you think you want to engage the public through an Agency Blog? TSA Blogger Bob's recommends:

• Thick Skin and Humor a must
• Don't be a robot
• Keep it real! No press releases
• Refrain from tooting your own horn
• Capitalize on little victories
• Write to the reader
• Be responsive and establish a relationship w/the reader
• Recruit guest bloggers in the agency
• Take the negative comments in stride and you can learn something
• Allow anonymous commentors

Thanks for all the insight Blogger Bob!